Become a valuable partner and an indispensable business asset to your clients by providing strategic growth support no matter where they are in their business lifecycle.
Early Stage / Development, which requires DEFINITION & CLARITY
Launching / Repositioning, which requires CLARITY & EFFICIENCY
Growth / Expansion, which requires DIRECTION & GROWTH
Handle it yourself. Hire a team. Or subcontract it. The choice is yours.
The Sprint Masters Toolkit is right for you if:
You are an analytical thinker (introvert, overthinker, problem-solver) and want to launch a consulting business with a series of high-value productized services deployable wherever your clients are in their business lifecycle.
You’re a perfectionist who keeps working until the project’s right and you want to increase your revenue with higher-value services without compromising your craft.
You want to work with clients who value strategic thinking over shiny objects and fire those clients who treat ideas like widgets that can be made more cheaply elsewhere.
You’re an aspiring strategist who is launching on your own – and you don’t want to smear your reputation with cheap, nickel and dime projects that don't move the needle.
You want to tap the difference-making power of becoming a valued partner to your clients, but hate the sleazy feel of management consulting.
You want to bring in step-by-step strategy sprint processes that can be rapidly launched (like building a SaaS but without the heavy investment and risk) so you can attract higher-paying clients and use your thinking to make a real difference.
Includes step by step, minute by minute instructions for each and every part of the sprints, ensuring you create and run an unbreakable time-box with a specific start and end time.
Uses proven systems and techniques. You want these developed by an experienced Strategist who has been in the trenches, has won some victories, and has the battle scars to prove it.
Uses the right tech-stack to support and accelerate the process not control it.
Has a genuine focus on supporting the client's growth to help them succeed (and is not just a cheap trick to get more design work).
Has answers and scripts to cover the typical questions and sticking points your group will experience and comes with all the templates, the software, and the presentations required to actually run it.
The Brand Sprint Blueprint is our flagship program.
This is the Sprint that has been responsible for the majority of our revenue since we began offering strategy.
And one of the most exciting things about this Sprint is that we’ve developed it to be run over either 3 full-days of 6.5 hours each with your client's team or you can run it over six separate sessions of three hours each.
We include BOTH versions in the Brand Sprint Blueprint so, you’ll have the choice of whichever way you want to run it to suit your own style and needs.
You’ll cover Reputation Alignment, Humanizing the Brand, Audience and Competitive Research, Audience and Brand Positioning, the Brand Compass, which is the Purpose, Mission, Vision, & Values, Brand Personality, Tone, Elements of Value, Archetypes, Messaging Research & Brand Assets, X-Factor and Differentiation, and more.
When we launched this program in our professional services firm, it was based on the Minimum Viable Brand model but it has evolved into the most complete, Sprint-based branding program available anywhere.
And, the reason we built this is that traditional branding projects take months. They do all sorts of demographic and competitive research, trademark searches, and endless hours of ideation, iteration, and production... most of which is designed to add billable hours and, we found that the biggest challenge to selling branding was that experience, not the lack of understanding of branding itself.
So, we fixed it.
The Brand Sprint Blueprint is complete and ready for enrollment right now.
The Messaging Sprint Kit is going to be one of your most popular Sprints, and one of the most fun to run.
First, you'll uncover your own audience's true needs, wants, and desires through a series of data-driven research techniques and develop high-impact messaging for your own brand.
Then, you'll deploy the same exercises in a Sprint format for your clients to help them move to a more efficient, targeted messaging system that converts.
You’ll translate your clients’ audience's needs, wants and desires using their own words, and deploy them back to them in messaging materials to develop empathy and build trust.
You’ll develop a map of the desired transformation that the audience is seeking, from all four required perspectives, you’ll produce the brand’s origin story, with a particular emphasis on the trends that power the brand, and you’ll develop the value proposition and onliness statement.
You'll develop the Messaging Assets that you’ll transfer to the client after the Sprint, along with the detailed process on how to create their sales messaging using copy frameworks and your market messaging research.
It literally becomes fill-in-the-blanks to build their messaging.
And, when you tell the client what they’re getting,
Their Origin Story,
Their Value Proposition,
Their Elevator Pitch,
Their Onliness Statement,
Their Pitch Deck,
Their Sales Letter...
...this becomes the easiest Sprint to sell, too.
But, the most powerful element of the Sprint is the Category Narrative. This includes:
The existing Big Relevant Change in the world / market that's already affecting the client's audience.
The definition of the Old Game (losing) and the New Game (winning) that the client's audience needs to choose between (there is no third choice).
The Promised Land that the client's audience wants to achieve — and, preferably, that is only achievable due to the client's product or service.
The Category Name that allows the client to create and own their own category. You can't compete with the brand that created the category! (Depending on the client, this is not always possible, but we perform the work during the Sprint to see if we can create it at the time).
And, when the Category Narrative is correctly developed, there's no end to how you can deploy these assets into different messaging projects.
For example, at the end of the first section of the training, after I've shown you how to develop your own brand messaging, I show you how to re-deploy your Pitch Deck as a Capabilities Deck as well as how to use it to create Home Page messaging that's completely focused on driving the urgency for the prospect to change.
This Sprint is designed to be daisy chained after a Brand Sprint to solve Messaging problems which, let’s face it, are some of the problems you’ll see the most often.
And, of course, this is a Kit, so you get the training to create your own brand messaging first!
This Sprint is available right now.
Begin with developing your own unique & valuable niche.
Then, add a new profit center to your business helping your clients define their audiences & develop their niches in an online Sprint workshop format.
The Niche Sprint Kit is a rapid client Sprint designed to help them completely design their audience definition.
This is the Sprint we run with every new client. We treat this like our Discovery session, except it’s paid and it gets everyone on the same foundation for all our future work together.
So, this is dedicated to finding the clients’ ideal customers, defining which products or services they should be promoting to that customer first, for maximum profits and efficiency, uncovering a unique Niche definition, and developing the Problem, Agitation, & Solution vocabulary for the brand to the audience.
Now, just on this note, you’ll notice two of your Sprints are actually called Kits.
The Niche Sprint Kit and the Messaging Sprint Kit.
A kit is essentially a two-in-one. It’s the process to offer the solution to your clients in an online Sprint workshop format, but each Kit also has a module dedicated to solving the problem for your own business.
So, you also get step-by-step instructions, templates, and video training to work through the problem for your own business.
The entire process for running the Sprint with clients is also included, of course, which includes the brandable reports, online collaboration canvas’ and keynotes with complete, word-for-word scripts, timers, and instructions for running the Sprint with your clients.
So, in the Kits, you not only add a high-value product centre and sellable Sprint to your creative arsenal. You also learn how to improve your own business at the same time.
The Niche Sprint is the perfect introduction to the world of strategy Sprints for you and for your clients. It's complete and available right now for enrollment.
Developing a name needs to be founded on strategy. But, done right, the right name can be one of the more persuasive elements for providing a unique experience for your clients' customers.
The Naming Sprint Blueprint, I think is pretty obvious but the execution opportunities are actually pretty frequent when you’re working with a growth client.
Obviously, the natural progression of Brand Sprint into Naming Sprint is logical but, there’s also the Product Validation Sprint that leads directly into a Naming Sprint, sometimes with a Design Sprint or a prototype in between and sometimes directly.
In some cases, you’ll even have multiple opportunities to run this Sprint with the same client. First with the brand, then with new or rebranded products or services over time.
So, it feels obvious but it’s not simple. In fact, I argue that this Sprint can feel more complex than even the Brand Sprint because it relies a lot less on the client’s team and a lot more on your creativity.
You'll be working with your client's team to create naming inputs from eleven different angles, using those inputs to develop four different types of names.
At the end of the Sprint, you'll have a group of between fifty to one-hundred name candidates to put through their paces.
And, once you've challenged the candidates in a series of verifications, you'll present your client with your top twenty options for their legal team to test.
This Sprint gives you the most latitude to really stretch your creativity, in its truest sense, you'll be creating something that didn't previously exist.
This is also, in my humble opinion, one of the more enjoyable projects to work on. You already know, as creative professionals, that there’s a little bit of your soul in everything you produce.
And, this one feels personal. Every time.
The Naming Sprint Blueprint is open for enrollment right now.
Your clients need your perspective to help them uncover what their audience really values.
The Product Sprint Blueprint is a streamlined process that you will run with your client's team to identify and prioritize the most valuable opportunities for your client's growth and expansion requirements.
This is the Sprint you run when a client is trying to get into new areas of the market or wants to launch new services or products.
This Sprint takes a dive into the client’s market, uncovers the audience’s level and frequency of product-related pain and then matches that up against the client’s available capabilities.
You’ll look at your client’s existing capabilities as well as potential capabilities through the lens of the time and resources required to develop them, and you’ll decide together which product or service best meets the needs of the market while also fitting with the client’s abilities and existing brand and infrastructure.
The resulting prioritized launch plan provides the roadmap to what to do and how to get to the right product in the most efficient manner.
This is the strategic development that’s missing from a Design Sprint and we developed this Sprint with the option of rolling directly into a Design Sprint style testing and prototype phase immediately after.
If you’ve ever failed at Design Sprints or if you want to offer Design Sprints but you want to be uniquely valuable and you know you need to do some independent research and priority development first, this Sprint is your answer.
The final development is being done on The Product Sprint Blueprint and its expected release will be in Q3 of 2022.
Every single program. Leave any time. No lock-ins, no upsells. Just $297 / month.
You will get instant access to the Brand Sprint Blueprint, the Niche Sprint Kit, the Messaging Sprint Kit, the Naming Sprint Blueprint and the Velvet Rope.
Plus, you will get priority access to the Product Sprint Blueprint the moment it is completed and before it is released to the public.
If at any point you decide the programs are no longer for you, don't provide you value or you’re not getting anything from it, you can leave at any time.
No upsells or downsells, no hidden “cancel” buttons. No questions asked.
You’re not locked into any contracts and you can leave at any time.
We respect your privacy, & your data will never be sold or disclosed.
You are covered by enterprise level encryption and security.
Working with a client who doesn’t meet your ideal criteria wastes time & money for you and for them.
The most devastating event that will repeatedly drain your business and your stamina, is low value, time wasting customers pulling you in all directions.
By having the right prospects raise their hands, you can stop wasting your time on endless chats, proposals, & questions.
The right qualification process can give you the power to say no to the things you know aren’t helping you grow and yes to the clients who fit.
Your time is better spent on your business, not giving free advice.
If you want more security and consistency in your workload, you need leverage your time so you can grow your business and have a simple, effective process for identifying & closing the right clients.
The Velvet Rope is a strategic guide to help you eliminate the tire-kickers and time-waters, and close the right business to elevate your creative practice.
This program is available right now for enrollment but you can get it absolutely free with your membership in the Sprint Masters Toolkit.
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