And when you need to scale, you can’t. Because you're working every waking minute and you’re all out of hours.
So you’re stuck. Client to client, project to project. You’re not self-employed, you've just got yourself a hundred bosses instead of having only one.
By defining and reducing the number of people you're targeting, you also eliminate competition from businesses that don’t offer specific products or services for your niche market.
The fewer things you have to offer, the fewer things you have to develop expertise in, the easier it is to learn more than anyone else about what you do. And gain the confidence that goes with it!
People want to work with specialists who are engaged with their problems. If your market is everyone, it's impossible to connect on a personal level. They don’t care what you do. They care that you care about solving their problems.
The secret is to uncover the unique "Sweet Spot" between what you're incredible at doing, what you love to do, and what your audience is screaming out for.
Reverse the dynamic and have prospects apply to work with you, and not the other way around. Instead of going out and “offering” services to everyone, identify the exact people who have the greatest potential to experience the outcome you promise.
Do the research to develop a circumstance where you’re absolutely loving your work. Begin contributing to the global economic, social, and cultural growth by producing meaningful creative that moves the needle for your clients and that you walk away from feeling totally fulfilled.
Professional and consultants wanting to step up to a higher-value client roster.
Perfectionists who keep working until the project’s right but struggle charging for every minute spent.
Driven individuals who want to increase your revenue without compromising your craft.
Entrepreneurs who want to break away from the generic 'hours-for-dollars' model and fire those clients who treat ideas like widgets that can be made more cheaply elsewhere.
A strategic guide to help you uncover your exact prospect, their needs, and your niche opportunities.
Discover your ideal product/service opportunity.
Find out the exact prospect you can get the most significant results for, the fastest, and with the least amount of stress.
Uncover their exact struggles, pains, and desires... in their own words, without surveys, and without interviews.
Work through the included Trello boards and exercises to develop brand assets to help you drive all future brand and product decisions.
Develop the most enjoyable, simple, valuable, and exciting work you can specialize in.
Access for life.
I'm going to try something all new.
See, over the last several months, I've had a lot of people sign up for my Sprint training programs and, I've been watching for sticking points.
Some of my members get to a point within the training where they get inside their own heads and let the overwhelm take over.
Usually, I can see when that's happening and I can get involved and help them move past a sticking point but, I've decided to put a new program in place to be absolutely certain.
I know how overthinktroverts think, so I know what's been stopping you. And I know how to get you past it.
So, I've got something I'm going to give you to make sure you don't give in to overwhelm and you can launch your strategy consultancy with confidence and clarity.
Explain in depth the question. Make sure that the explanation clearly answers the objections that visitor has on their mind. The frequently asked questions section is a great way to clear up any objections that the buyer might have and push then a step ahead to make that purchase.
Now open for enrollment.
Bruce White - Founder
Simpligy | Launch & Grow a Scalable Strategy Consultancy. simpligy.com