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You’ll never develop a steady, predictable stream of the right clients while you’re treating lead generation as a marketing initiative, tactical in nature.

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Claim Your Definitive Guide To Targeting Your Ideal Client & Worksheets.

What's Inside?

The entire guide, soup to nuts in PDF format, including each worksheet in the sections and order you need to complete them.


Gain the clarity required to find your ideal clients who respect your process and are more profitable for your organization.


Define the exact services & products that enhance your brand’s unique value and how it solves your ideal clients problems.


Develop an intimate understanding of your own brand with a deep understanding of your clients, their motivations, pain points and goals.

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About The Author

Bruce White is a Strategist who helps leaders and strategists to elevate their REAL businesses above the pretenders and copycats.

After more than a decade at the head of Simpligy, Bruce understands what truly drives engagement, company culture, and advocacy and it’s not bouncing around from the latest tactic to the next fad. It begins with a shared team culture, user empathy, and a unique & valuable differentiation.

Bruce has facilitated strategy for creative professionals, to chocolatiers, incorporated counties to not-for-profits, and specializes in teaching strategy sprints to professional & creative organizations.

His agency’s work has been recognized with awards from Applied Arts and the Economic Developers Association of Canada.

In addition to his extensive branding experience, Bruce is a copywriter, facilitator, and coach.

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